48 Laws of Power - Law 5: So much depends on reputation – guard it with your life
The Foundation of Power Reputation precedes you into every room, every negotiation, every relationship. It's the invisible currency that opens doors or slams them shut before you even arrive. Greene argues that reputation alone can intimidate and win; once it slips, however, you become vulnerable and exposed to attack from all sides. Think of reputation as a fortress. It takes years to build, stone by stone, through consistent actions, careful words, and strategic relationships. Yet it can crumble in a moment of carelessness, leaving you defenseless in a world that judges quickly and forgives slowly. Why Reputation Matters More Than Reality Here's the uncomfortable truth: perception often matters more than reality . A solid reputation can protect you even when you make mistakes. People will give you the benefit of the doubt, interpret your actions charitably, and rally to your defense. Conversely, a damaged reputation means even your best intentions will be questioned and...